Flexible Paddle Detangling Brush for Thick, Long Hair - Wet & Dry

Turn everyday brushing into a more mindful, unhurried moment with the So Eco Flexi Paddle Detangling Hair Brush. Its wide, flexible head bends with your scalp to glide through long, thick hair, leaving lengths smooth and you feeling relaxed, cared for and ready for the day.

• Wide paddle head: covers more hair per stroke, cutting time spent on heavy lengths
• Flexible, curved base: follows the contours of your head for pressure-free brushing
• Knot-easing glide: works through tangles with less pulling at the roots
• Vented back: lets warm air pass through, so blow-drying finishes sooner
• Wet or dry: one tool from post-shower detangling to midday touch-ups
• 100% post-consumer recycled materials, delivered in plastic-free packaging
• PETA-approved vegan and cruelty-free

• Brand: So Eco
• Collection: So Eco Hair Care
• Product type: Paddle detangling hair brush
• Material: 100% post-consumer recycled materials
• Head: Wide, flexible and vented
• Hair type: Longer, thicker hair; wet or dry
• Packaging: Plastic-free
• Certification: PETA-approved vegan, cruelty-free
• Brand origin: United Kingdom

1. Divide hair into sections and hold each one near the middle.
2. Begin at the ends, then work upwards to the roots in short strokes.
3. On damp hair, comb a leave-in conditioner through first for extra slip.
4. Pull out trapped strands after every use.
5. Once a week, wash in lukewarm water with a mild shampoo and rinse well.
6. Lay bristles-down to air-dry fully before storing.

• Heavy, longer lengths that take ages to work through
• Sensitive scalps that find rigid brushes uncomfortable
• Wavy, curly or textured hair prone to knots after washing
• Rushed mornings that call for a faster blow-dry
• Shoppers choosing recycled, plastic-free beauty tools
• A practical, considered gift for friends or family

A full head of hair can turn brushing into a slow tug-of-war, and stiff brushes tend to scrape along the way. This paddle shortens the job by moving across a broad section at once, while its base flexes instead of pressing down. With an open back for speedier drying and a body made from recycled material, it's an everyday tool that respects both your hair and the planet.

Yes. So Eco designed it for longer, thicker hair, where a wide head saves the most time. Finer hair can use it too with a lighter hand.

Yes. Wet strands stretch and snap more easily, so start at the tips and work upwards in small sections.

Yes, air flows through the open back as you dry. The brand doesn't state a heat limit, so keep the dryer on low to medium and keep it moving.

The head gives slightly on contact rather than staying rigid, so the bristles skim the scalp instead of digging in.

A paddle brush detangles and smooths hair into a sleek, straight finish. A round brush adds volume and curl while drying. For knots and an easy, flat blow-dry, a paddle is the simpler choice.

Yes, with slow strokes and an adult's help. Hold the hair above the knot so the pull stays away from the scalp.

It's made entirely from post-consumer recycled materials, meaning material recovered from items people have already used. It arrives without any plastic packaging.

Ranked by job, from heaviest detangling to finishing touches:

• 1. Flexi Paddle Detangling Hair Brush: best for long, thick hair and faster drying
• 2. Biodegradable Detangling Leaf Brush: best for quick, everyday knots on most hair types
• 3. Detangling Comb: best for spreading treatments through wet hair in the shower
• 4. Tail Comb: best for neat partings and even sections

So Eco is a British brand offering ethically sourced, cruelty-free beauty tools and accessories, from makeup brushes and facial sponges to foot files and hair brushes. Each piece is made from natural or recycled materials and arrives in plastic-free packaging. Since 2017, So Eco has planted one tree for every 100 products sold, so your self-care routine gives a little back to the planet.